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Even from the Grave, David Ogilvy is still Mobile

News flash! Just because your website has a mobile responsive design doesn’t automatically mean people will respond to it. As we move into new mobile platforms, there’s a lot of value in exploring what...

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Try a Little Harder. Be a Little Better.

As I was scrolling through Tumblr last night, I paused when I read this quote, “Great things never come from comfort zones.” I thought to myself, this rings true in all aspects of life, but most...

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Marketing To Millennials: Activating Fascination

What can I tell you about marketing to Millennials that you haven’t already heard, read or researched? Here’s what we know: This is a generation that grew up on a steady diet of radical change. Not the...

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Marketing to Millennials: 5 Tips to Captivating Fascination

There is a saying in Taoism: “The shape changes, but not the form.” Marketing to millennials is challenging, but in no way impossible. Many companies have already found success—and even significant...

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Summer Doldrums

If you’re like me, the mid-summer period can be challenging in business. Client and staff vacations, warm weather & abundant sunshine, and a general “I’d rather be doing something outside”...

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The early bird gets the lion’s share.

I’m sure you’ve heard plenty of stories this past week on the case of the missing cat: The ‘Milwaukee Lion’ phenomenon. This mysterious and elusive mountain lion has dominated local media, as well...

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6 Steps To Boosting Your Instagram Profile

Instagram is a great way to connect with a young, tech-savvy audience… but how can you get that audience discover you? Here are six quick and easy steps for gaining Insta-followers: 1. Start at home....

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First Impressions

First of all, as this is my debut blog, I’d like to introduce myself: My name is Katja Huber and I am the newest marketing intern here at LePoidevin. For the next two months I will hopefully learn...

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Get the Lead Out. Create Scribbles.

This is an open invitation… a call to arms, or fingers as it were. Reminding Creatives: Thinkers, Writers, Planners, Doodlers — the child at heart — to mute the mouse, quiet the keyboard, pick up a...

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3 B2B Social Media Management Tools We Love

B2B marketers have come a long way recognizing the importance of social media for reaching their goals. And as B2B marketers, we like to make our work more efficient and more effective. That’s exactly...

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